Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?
Bibliographic Information
- Title
- Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?
- Author
- Bruce, M., Shimp. T.A., and Sakano, T.
Journal
-
- Journal of Advertising Research 46(1)
-
Journal of Advertising Research 46(1) 113-123, 2006
