Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?
書誌事項
- タイトル
- Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?
- 著者
- Bruce, M., Shimp. T.A., and Sakano, T.
収録刊行物
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- Journal of Advertising Research 46(1)
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Journal of Advertising Research 46(1) 113-123, 2006
