Cross-selling across Stores or within a Store? Impacts of Cross-buying Behavior in Online Shopping Malls
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- ウィラワン ドニ・ダハナ
- 大阪大学
書誌事項
- タイトル
- Cross-selling across Stores or within a Store? Impacts of Cross-buying Behavior in Online Shopping Malls
- 著者
- Wirawan Dony Dahana, Makoto Morisada, Yuhikiro Miwa
収録刊行物
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- Journal of Marketing Channels
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Journal of Marketing Channels 26 00-00, 2019
