Exploring the role of a local official cartoon character in DMO's social media marketing: The case of Wakapan in Wakayama Prefecture, Japan
Bibliographic Information
- Title
- Exploring the role of a local official cartoon character in DMO's social media marketing: The case of Wakapan in Wakayama Prefecture, Japan
- Author
- Kaede Sano, Yuji Yashima, IpKin Anthony Wong, Hajime Takebayashi
Journal
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- The Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) 30th Annual Conference
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The Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) 30th Annual Conference - 391-393, 2020
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Details 詳細情報について
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- CRID
- 1011694355653265408
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- Article Type
- journal article
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- Data Source
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- KAKEN