Exploring the role of a local official cartoon character in DMO's social media marketing: The case of Wakapan in Wakayama Prefecture, Japan
書誌事項
- タイトル
- Exploring the role of a local official cartoon character in DMO's social media marketing: The case of Wakapan in Wakayama Prefecture, Japan
- 著者
- Kaede Sano, Yuji Yashima, IpKin Anthony Wong, Hajime Takebayashi
収録刊行物
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- The Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) 30th Annual Conference
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The Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) 30th Annual Conference - 391-393, 2020