Lectures as Services from the viewpoint of customer delight

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  • サービスとしての講義 －顧客歓喜の視点より－
  • サービス ト シテ ノ コウギ : コキャク カンキ ノ シテン ヨリ

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Abstract

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As the service-oriented economy grows, it is possible to perceive educational activities as a part of service activities too. However, though we think “educational activities = service activities”, actually how can we satisfy our students which are our customers? This paper focuses on customer delight and describes lectures as services which might make it possible to attract the delight of students which the author is actually teaching.

Journal

  • Research bulletin

    Research bulletin 64・65 39-72, 2016-02-28

    高松大学・高松短期大学

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