書誌事項
- タイトル別名
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- Research on Regional Brand Formation in China : The Case of “Satian Youzi” in Rongxian, Guangxi Zhuang Autonomous Region
- チュウゴク ニ オケル チイキ ブランド ケイセイ ニ カンスル コウサツ : カンシー チワンゾク ジチクヨウケン 「 サデン ユズ 」 ノ ジレイ
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抄録
In recent years, regional brands have been attracting attention as a means of promoting Agriculture, forestry and fisheries and revitalizing the region. By increasing the added value of local agricultural products, it is possible to increase demand and raise the income of producers, and the brands of agricultural products and processed products are recognized outside the region, enabling the influx of tourists. In this paper, in order to clarify the development and problems of regional brands in China, we conducted a hearing survey of managers, managers and local farmers of the “Satian Youzi” (a type of pomelo) brand in Rongxian, Guangxi. Based on the survey results, we will consider future issues for regional brands in China.
収録刊行物
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- 桃山学院大学経済経営論集
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桃山学院大学経済経営論集 63 (3), 23-36, 2022-01-20
桃山学院大学総合研究所
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詳細情報 詳細情報について
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- CRID
- 1050290769991699200
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- NII論文ID
- 120007183830
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- NII書誌ID
- AN00240555
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- ISSN
- 02869721
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- NDL書誌ID
- 032041843
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- 本文言語コード
- ja
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- 資料種別
- departmental bulletin paper
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- データソース種別
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- IRDB
- NDL
- CiNii Articles