Effects of transition on late of click in banner advertisement : On the effect of over-lap and wipe

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Other Title
  • バナー広告におけるクリック率についてのトランジションの影響 : オーバーラップとワイプの効果について
  • バナー コウコク ニオケル クリックリツ ニツイテ ノ トランジション ノ エイキョウ : オーバーラップ ト ワイプ ノ コウカ ニツイテ

Description

Banner advertisement on Web site is general advertisement contents. As a study about the banner advertisement,it has been considered about area or motion of contents. However, it is not reported the transition which is the change of the image which is used a lot for these contents. Transition has being used often for these contents. Therefore, we conducted a psychological experiment on the effects of variation and speed about wipe and over-lap that has being used often as transition to the click late. As a result, when the time of overlap became short, or when the move width of a picture was large, the tendency for a click rate in case contents move to the right from the left to become high was shown.

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