Development Process of the Structure of Many Manufacturers Coexisting in Japan's Automobile Industry : In the 1960s
Bibliographic Information
- Other Title
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- Development process of the structure of many manufactures coexisting in Japan s automobile industry in the 1960 s
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Abstract
In this paper, the conditions of Japan's automobile market in the 1960s will be observed first. Next, auto manufactures' marketing strategies will be examined in the following three aspects; 1)product and price strategies, 2)publicity and advertising activities and 3)creation of distribution and sales systems. Then, variations in business strategies employed by various manufactures will be compared and contrasted, and the reorganization of the industry that resulted from those variations will be discussed. The most important objective of this paper is to approach the heart of “competitive coexistence of many manufacturers", which is one of the structural features of Japan's automobile industry, through a series of examinations with manufacturers' marketing strategies main concerns.
Journal
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- 経済系 : 関東学院大学経済学会研究論集
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経済系 : 関東学院大学経済学会研究論集 239 14-45, 2009-04
関東学院大学経済研究所
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Details 詳細情報について
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- CRID
- 1050564287763768704
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- NII Article ID
- 40016674684
- 120006024981
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- NII Book ID
- AN00302437
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- ISSN
- 02870924
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- NDL BIB ID
- 10309918
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- Text Lang
- en
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- Article Type
- departmental bulletin paper
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- Data Source
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- IRDB
- NDL
- CiNii Articles