Development Process of the Structure of Many Manufacturers Coexisting in Japan's Automobile Industry : In the 1960s
書誌事項
- タイトル別名
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- Development process of the structure of many manufactures coexisting in Japan s automobile industry in the 1960 s
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抄録
In this paper, the conditions of Japan's automobile market in the 1960s will be observed first. Next, auto manufactures' marketing strategies will be examined in the following three aspects; 1)product and price strategies, 2)publicity and advertising activities and 3)creation of distribution and sales systems. Then, variations in business strategies employed by various manufactures will be compared and contrasted, and the reorganization of the industry that resulted from those variations will be discussed. The most important objective of this paper is to approach the heart of “competitive coexistence of many manufacturers", which is one of the structural features of Japan's automobile industry, through a series of examinations with manufacturers' marketing strategies main concerns.
収録刊行物
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- 経済系 : 関東学院大学経済学会研究論集
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経済系 : 関東学院大学経済学会研究論集 239 14-45, 2009-04
関東学院大学経済研究所
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詳細情報 詳細情報について
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- CRID
- 1050564287763768704
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- NII論文ID
- 40016674684
- 120006024981
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- NII書誌ID
- AN00302437
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- ISSN
- 02870924
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- NDL書誌ID
- 10309918
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- 本文言語コード
- en
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- 資料種別
- departmental bulletin paper
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- データソース種別
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- IRDB
- NDL
- CiNii Articles