Bibliographic Information
- Other Title
-
- ブランドロン ノ シテン カラ サントリー 「 イウエモン 」 オ カンガエル : ブランディング ノ メルクマール ト シテ
- Study of Brand Development Steps Using “Suntory Iemon” as an Examplep
Search this article
Abstract
type:text
There are a lot of theses about brand strategies but hardly any about brand development for consumer products. This thesis describes the brand development steps with data driven approach. Iemon, a brand of Japanese green tea drink released by Suntory, is used to examine each of these procedures and associated advertisement volume and duration for them.
Journal
-
- 情報研究 = Information and Communication Studies
-
情報研究 = Information and Communication Studies 54 1-17, 2016-01-01
文教大学
- Tweet
Details 詳細情報について
-
- CRID
- 1050564287980336896
-
- NII Article ID
- 40020751316
- 120006419931
-
- NII Book ID
- AN00116589
-
- ISSN
- 03893367
-
- NDL BIB ID
- 027149393
-
- Text Lang
- ja
-
- Article Type
- departmental bulletin paper
-
- Data Source
-
- IRDB
- NDL
- CiNii Articles