Marketing of Nonprofit Organization: Marketing Strategy of Private University

IR Web Site

Bibliographic Information

Other Title
  • 非営利組織(NPO)のマーケティング : 私立大学のマーケティング戦略
  • ヒエイリ ソシキ NPO ノ マーケティング シリツ ダイガク ノ マーケティング センリャク

Search this article

Abstract

This paper is a study on marketing technic of nonprofit organization. In resent years, marketing management concept is being empasize on NPO as well as commercial profit organization. Especially, this paper is a study on marketing strategy about administrative ability of university.

Article

Journal

Keywords

Details 詳細情報について

Report a problem

Back to top