書誌事項
- タイトル別名
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- Characteristics of A Package Tour Leading Product Innovation for Tour Operators
- リョコウギョウ ニ オケル ショウヒン イノベーション オ ヒキオコス リョコウ ショウヒン ノ トクセイ ニ ツイテ
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抄録
The travel industry has contributed to realization of mass tourism which means all the people can travel around simply and easily since 1940s. A package tour arranged by a tour operator includes some components as service offerings by suppliers such as transportation, accommodation, meal service, etc. It, however, does not provide a tourist with all of experiences during tourism activities but only with tourism consumption. As a result, it has often been seen that a package tour is standardized and the value of experiences of tourism can be possibly omitted due to its three characteristics, non-distribution, incompleteness and limit of development. Product innovation, driven through a process of making a package tour, must be expected because the travel industry can create the value of tourism by marketing its product.
収録刊行物
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- 国際広報メディア・観光学ジャーナル
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国際広報メディア・観光学ジャーナル 10 61-72, 2010-03-10
北海道大学大学院国際広報メディア・観光学院
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詳細情報 詳細情報について
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- CRID
- 1050845763935960064
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- NII論文ID
- 120002045475
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- NII書誌ID
- AA1224631X
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- HANDLE
- 2115/42981
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- NDL書誌ID
- 10681054
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- 本文言語コード
- ja
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- 資料種別
- departmental bulletin paper
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- IRDB
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