Cognition of environmentally-conscious behaviors in Japan and Germany : Social psychological approach using qualitative and quantitative analysis

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  • 日独における環境配慮行動の認知についての社会心理学的アプローチ
  • ニチドク ニ オケル カンキョウ ハイリョ コウドウ ノ ニンチ ニ ツイテ ノ シャカイ シンリガクテキ アプローチ

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The present study focused on individual environmentally-conscious behaviors from social psychological perspective and compared Japan and Germany cross culturally. Study 1 asked the respondents to write down 'environmentally-conscious behaviors' in free response format to analyze its contents qualitatively. The total number of responses did not differ significantly between countries, but the number of responses for transportation behavior was larger in Germany. In both countries, 3R behaviors had the largest responses, while collective action had the least. In Study 2, difficulty, efficacy and understandability were measured for each behavior. Basically, German respondents tended to evaluate each behavior to be relatively easier and have higher efficacy. Collective action was evaluated to be most difficult and have least efficacy in both countries.


  • 環境情報科学

    環境情報科学 33 (4), 89-98, 2005-03

    環境情報科学センタ ー


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