広報組織・人材論の試み : 我が国企業の広報機能（活動）を担う組織と人材に関する考察

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タイトル別名
  • CorpCom Organization and Human Resources : Communication Function in Japanese Companies
  • コウホウ ソシキ ジンザイロン ノ ココロミ ワガクニ キギョウ ノ コウホウ キノウ カツドウ オ ニナウ ソシキ ト ジンザイ ニ カンスル コウサツ

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抄録

Corporate Communication function has increasingly caught attention of top management of Japanese companies, especially after some incidents showing drastic differences in resulted situation from skillful conduct (or, unskillful conduct) of communication. This essay focuses on the issue of human resource management in corporate communication organization within Japanese companies. The analysis of the database constructed for this study shows that the position of Chief Communication Officer is assumed by the board member. Also, cases of executive officers assuming the responsibility of the head of CorpCom organization are not rare.

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