Factors That Lead to Continuous Recruitment of Newcomers in Cherry Tomato Production Areas : A Case Study of Niki Town and Shinhidaka Town Shizunai District, Hokkaido

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  • ミニトマト産地における新規参入者の継続的確保に繋がる要因 : 北海道仁木町及び新ひだか町静内地区を事例として
  • ミニトマト サンチ ニ オケル シンキ サンニュウシャ ノ ケイゾクテキ カクホ ニ ツナガル ヨウイン : ホッカイドウ ニキマチ オヨビ シンヒダカマチ シズナイ チク オ ジレイ ト シテ

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In this paper, we clarify the state of support for newcomers in Niki Town and Shizunai District, Hokkaido, and consider the factors that have made it possible to continuously secure newcomers in both areas. While the two regions have many common elements as cherry tomato producing areas, there were differences in training environments, acceptance requirements, and support systems, such as subsidies. The following were found as common factors in both regions: (1) brand power as a cherry tomato production area, (2) a system for accepting newcomers by various institutions and mentor farmers, (3) substantial financial support, (4) the existence of communal grading facilities, (5) a comfortable living environment, and (6) a track record of newcomers. In addition to being a large production area, Niki Town is characterized by having few restrictions on acceptance, and the Shizunai District is characterized by the preparation of training facilities and a wide range of support systems. These characteristics are also considered to have an impact on securing newcomers in both areas. In addition, how agricultural products and acceptance requirements are packaged is also an important factor.

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