Bibliographic Information
- Title
- "The fundamentals and practice of marketing"
- Statement of Responsibility
- John Wilmshurst
- Publisher
-
- Butterworth-Heinmann
- 3rd ed
- Publication Year
-
- 1995
- Book size
- 24 cm
Search this Book/Journal
Notes
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographies and index
- Tweet
Details 詳細情報について
-
- CRID
- 1130000793767769088
-
- NII Book ID
- BA27055153
-
- ISBN
- 0750609974
-
- LCCN
- 95163576
-
- Web Site
- https://lccn.loc.gov/95163576
-
- Country Code
- uk
-
- Title Language Code
- en
-
- Place of Publication
-
- London ; Boston
-
- Subject
-
- LCSH: Marketing
-
- Data Source
-
- CiNii Books