The fundamentals and practice of marketing

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Bibliographic Information

Title
"The fundamentals and practice of marketing"
Statement of Responsibility
John Wilmshurst
Publisher
  • Butterworth-Heinmann
  • 3rd ed
Publication Year
  • 1995
Book size
24 cm

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Notes

"Published on behalf of the Institute of Marketing and the CAM Foundation."

Includes bibliographies and index

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