Marketing management : a strategic, decision-making approach
Bibliographic Information
- Title
- "Marketing management : a strategic, decision-making approach"
- Statement of Responsibility
- John W. Mullins ... [et al.]
- Publisher
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- McGraw-Hill
- 5th ed
- Publication Year
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- c2005
- Book size
- 26 cm
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Notes
"Rev. ed. of: Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]" -- t.p. verso
Includes bibliographical references and index
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Details 詳細情報について
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- CRID
- 1130000793807753344
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- NII Book ID
- BA68402258
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- ISBN
- 0072863706
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- LCCN
- 2003066459
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- Web Site
- https://lccn.loc.gov/2003066459
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New York
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- Subject
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- LCSH: Marketing -- Management
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- Data Source
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- CiNii Books