1985 AMA Educators' proceedings . Marketing communications : theory and research
CiNii
Available at 5 libraries
Bibliographic Information
- Title
- "1985 AMA Educators' proceedings . Marketing communications : theory and research"
- Statement of Responsibility
- [editors] Robert F. Lusch ... [et al.] . editors, Michael J. Houston, Richard J. Lutz
- Publisher
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- American Marketing Association
- Publication Year
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- c1985
- Book size
- 28 cm
- Other Title
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- Marketing communications : theory and research
- AMA Conference Proceedings 1985
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Notes
Includes bibliographies and index
Marketing communications is proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz., sponsored by the AMA's Marketing Education Division
Educators' proceedings has series no. 51
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Details 詳細情報について
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- CRID
- 1130000793841535360
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- NII Book ID
- BA13196135
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Chicago, Ill.
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- Subject
-
- Data Source
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- CiNii Books