A new brand world : 8 principles for achieving brand leadership in the 21st century

Name: A new brand world : 8 principles for achieving brand leadership in the 21st century
Author: Bedbury, Scott, Fenichell, Stephen

Web Site CiNii 所蔵館 7館

書誌事項

タイトル: "A new brand world : 8 principles for achieving brand leadership in the 21st century"

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Includes index

"First published in the United States of America by Viking Penguin, a member of Penguin Putnam Inc. 2002"--T.p. verso