A new brand world : 8 principles for achieving brand leadership in the 21st century

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Bibliographic Information

Title
"A new brand world : 8 principles for achieving brand leadership in the 21st century"
Statement of Responsibility
Scott Bedbury with Stephen Fenichell
Publisher
  • Penguin Books
Publication Year
  • 2003
Book size
22 cm

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Notes

Includes index

"First published in the United States of America by Viking Penguin, a member of Penguin Putnam Inc. 2002"--T.p. verso

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