Marketing research that won't break the bank : a practical guide to getting the information you need

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Bibliographic Information

Title
"Marketing research that won't break the bank : a practical guide to getting the information you need"
Statement of Responsibility
Alan R. Andreasen ; foreword by William A. Smith
Publisher
  • Jossey-Bass
  • 2nd ed
Publication Year
  • c2002
Book size
24 cm

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Notes

"The second edition of Cheap but good marketing reseach, prepared with the assistance of the Academy for Educational Development"

Includes bibliographical references (p. 261-268) and index

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Details 詳細情報について

  • CRID
    1130000794077330944
  • NII Book ID
    BA59884260
  • ISBN
    0787964190
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • San Francisco, Calif.
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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