Accounting for the market share-roi relationship

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Bibliographic Information

Title
"Accounting for the market share-roi relationship"
Statement of Responsibility
by Paul W. Farris, Mark E. Parry and Frederick E. Webster, Jr
Publisher
  • Marketing Science Institute
Publication Year
  • c1989
Book size
28 cm

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Notes

Bibliography: p. 26

On cover: Research program. Technical working paper

"November 1989"

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Details 詳細情報について

  • CRID
    1130000794079774336
  • NII Book ID
    BA22748902
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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