The dynamics of consumer response to price discounts

CiNii Available at 11 libraries

Bibliographic Information

Title
"The dynamics of consumer response to price discounts"
Statement of Responsibility
by James M. Lattin and Randolph E. Bucklin
Publisher
  • Marketing Science Institute
Publication Year
  • c1988
Book size
28 cm
Other Title
  • Research program : working paper

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Notes

Includes bibliographical references

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Details 詳細情報について

  • CRID
    1130000794220873600
  • NII Book ID
    BA12512229
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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