Twitter for good : change the world one tweet at a time

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書誌事項

タイトル
"Twitter for good : change the world one tweet at a time"
責任表示
Claire Díaz-Ortiz ; foreword by Biz Stone
出版者
  • Jossey-Bass
  • 1st ed
出版年月
  • c2011
書籍サイズ
22 cm

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注記

Summary: "The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, working with organizations like Nike, P

Includes bibliographical references and index

HTTP:URL=http://www.loc.gov/catdir/enhancements/fy1111/2011017846-d.html Information=Publisher description

HTTP:URL=http://www.loc.gov/catdir/enhancements/fy1111/2011017846-t.html Information=Table of contents only

HTTP:URL=http://www.loc.gov/catdir/enhancements/fy1114/2011017846-b.html Information=Contributor biographical information

詳細情報 詳細情報について

  • CRID
    1130000794357912832
  • NII書誌ID
    BB07924213
  • ISBN
    9781118061930
  • LCCN
    2011017846
  • Web Site
    https://lccn.loc.gov/2011017846
  • 本文言語コード
    en
  • 出版国コード
    us
  • タイトル言語コード
    en
  • 出版地
    • San Francisco, CA
  • 分類
  • データソース種別
    • CiNii Books
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