Bibliographic Information
- Title
- "Contemporary advertising"
- Statement of Responsibility
- William F. Arens with the editorial collaboration of Jack J. Whidden
- Publisher
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- Irwin
- 6th ed
- Publication Year
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- c1996
- Book size
- 29 cm
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Notes
Includes four pages of color tranparencies
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130000794363188736
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- NII Book ID
- BA27351134
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- ISBN
- 0256182574
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- LCCN
- 95033468
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- Web Site
- https://lccn.loc.gov/95033468
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Chicago
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- Subject
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- LCSH: Advertising
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- Data Source
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- CiNii Books