Measuring advertising effectiveness : selected readings

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Bibliographic Information

Title
"Measuring advertising effectiveness : selected readings"
Statement of Responsibility
edited for the American Marketing Association by John J. Wheatley
Publisher
  • U.M.I. (University Microfilms Inaternational) Out-of-Print Books on Demand
Publication Year
  • 1969
Book size
23 cm

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Notes

Articles selected from materials published by the American Marketing Association

Facsim. of: Homewood, Ill. : R.D. Irwin, 1969

Includes bibliographies

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