The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services

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Bibliographic Information

Title
"The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services"
Statement of Responsibility
Jan H. Schumann ; with a foreword by Florian von Wangenheim
Publisher
  • Gabler
  • 1st ed
Publication Year
  • 2009
Book size
21 cm

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Notes

"Dissertation Technische Universität München, 2009" -- T.p. verso

Statement of responsibility of subseries: Dieter Ahlert ... [et al.]

Includes bibliographical references (p. [209]-250)

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Details 詳細情報について

  • CRID
    1130000794441863296
  • NII Book ID
    BB00398484
  • ISBN
    9783834920188
  • Text Lang
    en
  • Country Code
    gw
  • Title Language Code
    en
  • Place of Publication
    • Wiesbaden
  • Data Source
    • CiNii Books
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