Improving advertising budgeting : insights from the MAX program of managing advertising expenditures for financial performance : conference report of the MAX conference Novemver 19-20, 1998 New York City

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Bibliographic Information

Title
"Improving advertising budgeting : insights from the MAX program of managing advertising expenditures for financial performance : conference report of the MAX conference Novemver 19-20, 1998 New York City"
Statement of Responsibility
Stephen A. Greyser and H. Paul Root, editors
Publisher
  • Marketing Science Institute
Publication Year
  • c1999
Book size
28 cm

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Notes

"Conference summary"--T.p.

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Details 詳細情報について

  • CRID
    1130000794499859200
  • NII Book ID
    BA4767778X
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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