Compaq Computer focus groups, 1 and 2

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Bibliographic Information

Title
"Compaq Computer focus groups, 1 and 2"
Publisher
  • Harvard Business School Pub.
Publication Year
  • c2005
Book size
12 cm
Format
videorecording(videodisc)
Other Title
  • Compaq Computers focus group

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Notes

Title from label

Summary: Presents actual video footage of focus groups for market research on notebook computers. Shows the way groups interact, how they are conducted, and the message you can get from talking to the customer

DVD

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