Practitioners' conceptions of the advertising process : an initial look

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Bibliographic Information

Title
"Practitioners' conceptions of the advertising process : an initial look"
Statement of Responsibility
by Alice E. Courtney
Publisher
  • Marketing Science Institute
Publication Year
  • 1970
Book size
28 cm

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Notes

"Based on presentations to the Advertising Research Foundation Subcommittee on Advertising Theory and Models, New York, September 1969, and to the Advertising Research Council, New York, December 1969"

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Details 詳細情報について

  • CRID
    1130000794620317184
  • NII Book ID
    BB01678216
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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