Strategic marketing management : planning, implementation and control
CiNii
Available at 10 libraries
Bibliographic Information
- Title
- "Strategic marketing management : planning, implementation and control"
- Statement of Responsibility
- Richard M. S. Wilson and Colin Gilligan
- Publisher
-
- Butterworth-Heinemann
- 2nd ed
- Publication Year
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- 1997
- Book size
- 29 cm.
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Notes
Previous ed.: 1992
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Details 詳細情報について
-
- CRID
- 1130000794627861888
-
- NII Book ID
- BA34962353
-
- ISBN
- 075062244X
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- Text Lang
- en
-
- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- Oxford
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- Classification
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- DC21: 658.8
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- Subject
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- LCSH: Marketing -- Management
- LCSH: Strategic planning
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- Data Source
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- CiNii Books
