Strategic marketing management cases

CiNii Available at 9 libraries

Bibliographic Information

Title
"Strategic marketing management cases"
Statement of Responsibility
David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
Publisher
  • McGraw-Hill/Irwin
  • 7th ed., international ed
Publication Year
  • c2002
Book size
26 cm.
Series Name / No
  • : text
  • : CD-ROM

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Notes

Includes indexes

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Details 詳細情報について

  • CRID
    1130000794664786432
  • NII Book ID
    BA56439294
  • ISBN
    0072429461
    0072429488
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Boston
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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