Bibliographic Information
- Title
- "Strategic marketing : an applied perspective"
- Statement of Responsibility
- Karel Jan Alsem
- Publisher
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- McGraw-Hill/Irwin
- Publication Year
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- 2007
- Book size
- 26 cm
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Notes
Includes index
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Details 詳細情報について
-
- CRID
- 1130000794696950784
-
- NII Book ID
- BA8266862X
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- ISBN
- 9780071244176
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- LCCN
- 2006013722
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- Web Site
- https://lccn.loc.gov/2006013722
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- Text Lang
- en
-
- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New York
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- Subject
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- LCSH: Marketing -- Management
- FREE: Strategische planning. gtt
- FREE: Marketing. gtt
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- Data Source
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- CiNii Books