Developing a marketing orientation : summary of a Marketing Science Institute conference, April 23, 1987

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Bibliographic Information

Title
"Developing a marketing orientation : summary of a Marketing Science Institute conference, April 23, 1987"
Statement of Responsibility
William T. Ross, Jr
Publisher
  • The Institute
Publication Year
  • [1987]
Book size
29 cm

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Notes

Conference was held in Cambridge, Mass

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