Promotional strategy : managing the marketing communications process

Web Site CiNii Available at 14 libraries

Bibliographic Information

Title
"Promotional strategy : managing the marketing communications process"
Statement of Responsibility
James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
Publisher
  • R.D. Irwin
  • 5th ed
Publication Year
  • 1983
Book size
25 cm

Search this Book/Journal

Notes

Includes bibliographical references and index

Related Books

See more

Details 詳細情報について

Back to top