Implementing CRM : from technology to knowledge

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Bibliographic Information

Title
"Implementing CRM : from technology to knowledge"
Statement of Responsibility
David Jesse Finnegan, Leslie P. Willcocks
Publisher
  • John Wiley
Publication Year
  • c2007
Book size
24 cm
Series Name / No
  • : hbk

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Notes

Includes bibliographical references (p. [313]-321) and index

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