Bibliographic Information
- Title
- "Marketing planning for services"
- Statement of Responsibility
- Malcolm McDonald and Adrian Payne
- Publisher
-
- Butterworth-Heinemann
- Publication Year
-
- 1996
- Book size
- 25 cm
- Series Name / No
-
- : pbk
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Notes
Includes index
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Details 詳細情報について
-
- CRID
- 1130000795033476864
-
- NII Book ID
- BA28716603
-
- ISBN
- 075062549X
- 0750630221
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- LCCN
- 96122659
-
- Web Site
- https://lccn.loc.gov/96122659
-
- Text Lang
- en
-
- Country Code
- uk
-
- Title Language Code
- en
-
- Place of Publication
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- Oxford, Oxfordshire ; Boston
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- Subject
-
- Data Source
-
- CiNii Books