Promotion : a guide to effective promotional planning, strategies, and executions

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Bibliographic Information

Title
"Promotion : a guide to effective promotional planning, strategies, and executions"
Statement of Responsibility
Dan Ailloni-Charas
Publisher
  • Wiley
Publication Year
  • c1984
Book size
24 cm
Series Name / No
  • est.

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Notes

"A Ronald Press publication."

Includes bibliographies and indexes

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