Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

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書誌事項

タイトル
"Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business"
責任表示
Ann Handley & C.C. Chapman ; [foreword by David Meerman Scott]
出版者
  • J. Wiley
出版年月
  • c2011
書籍サイズ
24 cm
シリーズ名/番号
  • : cloth

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注記

Includes index

Summary: A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base

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