Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977

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書誌事項

タイトル
"Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977"
責任表示
edited by George Fisk, Johan Arndt, and Kjell Grønhaug
出版者
  • Marketing Science Institute
出版年月
  • 1978
書籍サイズ
28 cm

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注記

Proceedings of the Voksenasen Colloquium on Social Responsibility in Marketing, held in april 1976 at the Norwegian School of Economics and Business Administration, and the Colloquium on Managing the Social Consequences of Marketing, held in May 1977 at the European Institute for Advanced Studies in Management

Includes bibliographies

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