Big business blunders : mistakes in multinational marketing
Bibliographic Information
- Title
- "Big business blunders : mistakes in multinational marketing"
- Statement of Responsibility
- David A. Ricks
- Publisher
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- Dow Jones-Irwin
- Publication Year
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- 1983
- Book size
- 23 cm
- Series Name / No
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- pbk.
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Notes
Bibliography: p. 155-158
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Details 詳細情報について
-
- CRID
- 1130000795118349952
-
- NII Book ID
- BA10753315
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- ISBN
- 0256028508
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- LCCN
- 82071900
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- Web Site
- https://lccn.loc.gov/82071900
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Homewood, Ill.
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- Subject
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- LCSH: Export marketing
- LCSH: International business enterprises
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- Data Source
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- CiNii Books