Services marketing : integrating customer focus across the firm

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Bibliographic Information

Title
"Services marketing : integrating customer focus across the firm"
Statement of Responsibility
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Publisher
  • McGraw-Hill/Irwin
  • 5th ed
Publication Year
  • 2009
Book size
26 cm

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Notes

Includes index

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