Triggers to customer action -- some elements in a theory of promotional inducement

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Bibliographic Information

Title
"Triggers to customer action -- some elements in a theory of promotional inducement"
Statement of Responsibility
by Eugene R. Beem and H. Jay Shaffer
Publisher
  • Marketing Science Institute
Publication Year
  • 1981
Book size
28 cm

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Notes

Bibliography: p. 68-69

"December 1981"

On cover: Research program. Working paper.

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Details 詳細情報について

  • CRID
    1130000795136977024
  • NII Book ID
    BA24951656
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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