Consumer behavior : selected readings

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Bibliographic Information

Title
"Consumer behavior : selected readings"
Statement of Responsibility
edited for the American Marketing Association by James F. Engel
Publisher
  • University Microfilms International
Publication Year
  • 1968
Book size
23 cm

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Notes

Articles selected from American Marketing Association publications

Includes bibliographical references

Facsim. of: Homewood, Ill. : R. D. Irwin, 1968

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