Bibliographic Information
- Title
- "Advertising and promotion management"
- Statement of Responsibility
- John R. Rossiter, Larry Percy
- Publisher
-
- McGraw-Hill
- International ed.
- Publication Year
-
- c1987
- Book size
- 22 cm
- Series Name / No
-
- : pbk.
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Notes
Includes bibliographies and indexes
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Details 詳細情報について
-
- CRID
- 1130000795164491136
-
- NII Book ID
- BA28758374
-
- ISBN
- 0071002782
-
- LCCN
- 86027381
-
- Web Site
- https://lccn.loc.gov/86027381
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
-
- New York
-
- Subject
-
- LCSH: Advertising
- LCSH: Sales promotion
-
- Data Source
-
- CiNii Books