Market share and roi : a peek at some unobserved variables

CiNii Available at 4 libraries

Bibliographic Information

Title
"Market share and roi : a peek at some unobserved variables"
Statement of Responsibility
Kusum L. Ailawadi, Paul W. Farris, Mark E. Parry
Publisher
  • Marketing Science Institute
Publication Year
  • c1993
Book size
28 cm

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Notes

Bibliography: p. 40-41

On cover: Technical working paper

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Details 詳細情報について

  • CRID
    1130000795225818240
  • NII Book ID
    BA28165747
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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