Advertising promotion : supplemental aspects of integrated marketing communications
CiNii
Available at 7 libraries
Bibliographic Information
- Title
- "Advertising promotion : supplemental aspects of integrated marketing communications"
- Statement of Responsibility
- Terence A. Shimp
- Publisher
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- Dryden
- 5th ed
- Publication Year
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- c2000
- Book size
- 29 cm
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Notes
Previous ed. published as: Advertising, promotion and supplemental aspects of integrated marketing communications, 1997
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Details 詳細情報について
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- CRID
- 1130000795323861888
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- NII Book ID
- BA45152300
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- ISBN
- 0030211131
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- Fort Worth, Tex. ; Tokyo
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- Classification
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- DC21: 658.82
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- Subject
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- LCSH: Direct marketing
- LCSH: Sales promotion
- LCSH: Communication in marketing
- LCSH: Advertising
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- Data Source
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- CiNii Books