Strategic marketing management cases

CiNii Available at 3 libraries

Bibliographic Information

Title
"Strategic marketing management cases"
Statement of Responsibility
David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
Publisher
  • Irwin/McGraw-Hill
  • 6th ed
Publication Year
  • 2000
Book size
26 cm.

Search this Book/Journal

Notes

Includes bibliographical references and index

Related Books

See more

Details 詳細情報について

  • CRID
    1130000795397769984
  • NII Book ID
    BA50774853
  • ISBN
    0071161759
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Boston
  • Classification
  • Subject
  • Data Source
    • CiNii Books
Back to top