Readings and cases in basic marketing

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Bibliographic Information

Title
"Readings and cases in basic marketing"
Statement of Responsibility
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
Publisher
  • R.D. Irwin
  • 4th ed
Publication Year
  • 1984
Book size
25 cm
Series Name / No
  • pbk.
Other Title
  • Basic marketing

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Notes

Rev. ed. of: Readings in basic marketing. 3rd ed. 1981

"To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p

Includes bibliographies

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