Marketplace testing : the state of the art, industry trends, future innovations : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987

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Bibliographic Information

Title
"Marketplace testing : the state of the art, industry trends, future innovations : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987"
Statement of Responsibility
[Hans J. Lopater, chair ; ARF Marketplace Measurement Steering Committee]
Publisher
  • Advertising Research Foundation
Publication Year
  • c1987
Book size
28 cm
Other Title
  • Marketplace testing

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