Marketplace testing : the state of the art, industry trends, future innovations : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987
Bibliographic Information
- Title
- "Marketplace testing : the state of the art, industry trends, future innovations : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987"
- Statement of Responsibility
- [Hans J. Lopater, chair ; ARF Marketplace Measurement Steering Committee]
- Publisher
-
- Advertising Research Foundation
- Publication Year
-
- c1987
- Book size
- 28 cm
- Other Title
-
- Marketplace testing
Search this Book/Journal
- Tweet
Details 詳細情報について
-
- CRID
- 1130000795483999104
-
- NII Book ID
- BB03559036
-
- LCCN
- 88105475
-
- Web Site
- https://lccn.loc.gov/88105475
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
-
- New York
-
- Subject
-
- Data Source
-
- CiNii Books